Free Shark Teardown
A 5-minute video review of your live Meta ads, product page and checkout, with 3 fixes ranked by impact.
FreeDelivered in 48 hours
Fractional growth team for D2C brands
Scale your D2C brand profitably, with a senior operator on your account.
Fractional CMO and performance marketing for founder-led brands doing ₹10L–₹1Cr a month. Meta, Google, funnel and retention in one plan, measured on contribution margin, not ROAS screenshots.
Free 5-minute video review of your ads, product page and checkout, with 3 fixes you can ship this week.
The problem
Early-stage founders get stuck between two bad options.
An agency puts a junior on your account. A full-time CMO costs more than your marketing budget. D2C Shark sits in between.
| Typical agency | Full-time CMO | D2C Shark | |
|---|---|---|---|
| Who runs your account | A junior executive after the pitch | One senior hire, plus a team to build | The senior operator you speak to on the first call |
| Measured on | ROAS and spend | Varies | Contribution margin, MER and break-even ROAS |
| Scope | Ads only | Full function | Ads, landing pages, CRO and retention |
| Cost | ₹50k–₹1.5L a month | ₹40L+ a year | From ₹75,000 a month |
| Commitment | 6–12 month contracts | Full-time hire | 3-month minimum, then month to month |
Services & pricing
Start small. Each step earns the next.
Every engagement begins with a teardown or an audit, so you see the thinking before you commit to a retainer.
Shark Growth Audit
A 7-day audit of your ad accounts, funnel, tracking and unit economics, ending in a 90-day roadmap and a 60-minute walkthrough.
₹25,000or $750 · fully credited to a retainer signed within 14 days
Performance Growth
Meta and Google management, a monthly 24-ad creative test, landing page CRO and a weekly report you can read in 5 minutes.
From ₹75,000/moor $2,000/mo · ad spend billed separately
Fractional CMO
Everything in Performance Growth, plus email and WhatsApp retention, full-funnel strategy, a weekly founder call, and management of your freelancers and vendors.
From ₹1,50,000/moor $4,000/mo · limited to 5 brands at a time
How it works
The 90-day growth sprint.
Fix the leaks before spending more. Scale only once the numbers clear break-even.
DAY 0
Teardown
A free video review of your ads and funnel. If there's a fit, we book the audit.
WEEK 1
Audit
Unit economics, tracking, ad accounts and funnel. You get a ranked 90-day roadmap.
DAYS 1–30
Fix the base
Clean pixel and CAPI tracking, product page and checkout fixes, account restructure.
DAYS 31–60
Find winners
8 angles × 3 hooks: 24 ads tested, read by angle. Email and WhatsApp flows go live.
DAYS 61–90
Scale
Budget steps on ad sets that clear the scaling gate. Refresh winners before they fatigue.
About
Hi, I'm Deepak.
I've spent 7 years in digital marketing, building and scaling paid growth for consumer brands. I started D2C Shark to give founder-led brands the kind of senior thinking that usually only funded companies can afford.
I run every account myself. I use AI for research, creative briefs and reporting, which lets one senior operator do the work of a small agency team, without handing your brand to a junior.
- 01Profit before ROAS. Every plan starts from your margins, not the ad platform's dashboard.
- 02Creative is the targeting. Most growth comes from testing new angles, not new audiences.
- 03Fix the funnel first. More traffic into a leaky product page just costs more.
CM2 contribution margin
MER marketing efficiency
BE-ROAS break-even line
LTV:CAC
RTO %
Repeat rate
FAQ
Before you book.
Who is this for?
Founder-led D2C brands doing roughly ₹10L to ₹1Cr a month in revenue, already running Meta ads, without a senior marketer in-house. Most are on Shopify.
Is ad spend included in the fee?
No. Ad spend is paid directly by you to Meta and Google. Once monthly spend goes above ₹15L, the fee becomes the flat retainer or 10% of spend, whichever is higher.
How long is the contract?
Retainers have a 3-month minimum, billed monthly in advance. After that, it's month to month with 30 days' notice.
Do you work with brands outside India?
Yes. I work with brands in the US, UK and UAE, priced in USD. Calls are scheduled to overlap with your working hours.
Do you handle creative production?
I write the angles, hooks, scripts and shoot briefs. Production is done by your team or creators I can recommend, so you own the assets.
Get started
Get a free teardown of your brand.
Email your store link and I'll send a 5-minute video with 3 fixes within 48 hours. No pitch attached.